Disney+ loses 4 million subscribers, content to be dropped from the streaming platform

Bob Iger.
| Photo Credit: Reuters

Walt Disney Co reduced losses in its streaming media unit by more than $400 million from the prior quarter, the company said on Wednesday as it reported earnings in line with Wall Street expectations.

A price increase and reduced marketing expenses helped improve the performance of the streaming unit, which ended the January-through-March quarter with an operating loss of $659 million. In the prior quarter, the division lost $1.1 billion.

“We’re pleased with our accomplishments this quarter, including the improved financial performance of our streaming business, which reflect the strategic changes we’ve been making throughout the company to realign Disney for sustained growth and success,” Chief Executive Bob Iger said in a statement.

Total subscribers to the flagship Disney+ service dropped by 4 million from the previous quarter to 157.8 million.

Most of the defections came from the Disney+ Hotstar offering in India after it lost streaming rights to Indian Premier League cricket matches. Disney also shed 300,000 customers in the United States and Canada, where it raised prices last December.

Chief Financial Officer Christine McCarthy had warned in February that the company expected “modestly higher” cancellations because of the price increase.

Wall Street has been pressuring media companies to make profits from the billions of dollars they have poured into streaming in recent years to compete with Netflix Inc. Iger, who came out of retirement in November to tackle the company’s challenges, announced a revamp in February that included a promise of eliminating $5.5 billion in costs, partly through 7,000 job cuts.

U.S. entertainment outlet Variety reported that Disney is in the process of reviewing the content on their DTC services to align with the strategic changes in their approach to content curation and that they will be removing certain content from their streaming platforms.

(with inputs from Reuters)

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