Productivity

Effective Communication and Communication Skills in 2022

Communication, even effective communication, has been present in humanity since the beginning of time.

Thanks to our communication skills we have evolved among all species and we have stood out among all of them. And today you need it more than ever, on a daily basis, both in life and in business.

Whether to meet, learn, teach, conquer or sell.

We have prepared this guide with a few points for you.

What is Effective Communication?

Have you ever tried to deliver a message and it was understood in a completely different way than you intended? It is precisely in those moments where we realize that we lack effective communication.

We would say that when we communicate effectively, the receiver of the message perfectly understands the information that is transmitted, whether it is an opinion, idea, or knowledge.

But specifically, why is effective communication so important?

For some reason, people with this ability have a higher rate of success both in the workplace and personally, they considerably improve their personal relationships, projecting confidence with others.

What characterizes effective communication is the clarity it offers when issuing a certain message.

A clear example of the power of effective communication is in sales, which in addition to publicizing the benefits offered by your product or service, will help you understand the needs of your client, which will lead to successful closings.

What are Communication Skills?

Communication skills, also called «communication skills“, are those that lead to effective communication.

Basically, they are the abilities that a person has to be able to communicate in a better way to boost their relationships. And clearly, without communication skills, you will not be able to enjoy truly effective communication.

In addition to improving your communication, it helps you improve your self-confidence because it improves your communication with the world around you.

On the other hand, you can improve in your job interviews, more opportunities to be chosen for the jobs you want, since one of the main skills for a company to hire you is a good performance in communication, since to work as a team is essential.

For us, these 16 tips or communication skills are a priority when carrying out our strategic growth in our contact networks, both in personal meetings, high-performance team meetings, synergistic meetings between entrepreneurs, clients and collaborators.

Each and every one of these tools is taken into account and put into practice in our daily, weekly or monthly activities, such as face-to-face and online meetings at a national and international level, Affinity Lunches and Afterworks.

What are Basic Communication Skills?

Do you want to know how to improve your communication skills?

These are the main skills to take into account if you want to communicate a message in the best possible way.

If you consider that you are a person who knows and practices communication skills, but you still want to improve them, you can follow these tips to ensure effective communication. And if you want to share any with us we will be happy to meet you.

1) Eye Contact

Eye contact is key when starting a conversation, at least in cases where it is face to face.

Not looking each other in the eye can create an uncomfortable and distrustful environment, which will most likely spoil an opportunity, whether it’s connecting with someone or closing a deal.

2) assertiveness

There must always be a balance in communication, both with what you want to transmit and what the receiver wants to hear, taking it into account in order to avoid possible objections.

This is the ability to convey something unpleasant, in the best possible way for example.

3) Consistency

A little disappointment could distort your message and ruin the confidence that others have in your word. This is maintained by offering consistency in what is said and done, including actions, emotions, expressions and tone of voice.

4) Listen

Although this basic and essential concept is usually taught from a very early age, it is also impressive how many people do not do it on more than one occasion.

We all have one mouth and two ears for a reason… We should listen twice as much as we speak.

This includes assuring the other that they are being heard, by nodding their heads or showing sporadic gestures, both of course, and by responding to the topic developed once it is your turn, asking questions and maintaining the information expressed by the other.

5) Don’t Interrupt

In the past we have talked about this tragic mistake that is made in the simplest interactions, up to the highest level. Interrupting anyone who is trying to communicate a message (even trying to complete their speech with your words) can end a conversation.

This also includes diverting the subject when the other or others try to freely share their point of view. Give your opinion and give a point once they finish.

6) Negotiate

When we talk about negotiating, we do not necessarily or literally refer to formal business. Negotiating itself is defined as the ability to defend our opinions before people who do not agree.

And this is not achieved by being abrupt about it, but by presenting an alternative that the listener does not want to oppose.

7) Empathy

This ability to “put ourselves in someone else’s shoes” helps us provide a better response or a true solution to a challenge with greater emotional demand.

8) Connect

It is key to start with a conversation that is both personal and emotional.

Not only will this get you familiar with the person, but it will also make the person trust you, regardless of how many times you’ve talked in the past. We all love to feel heard and offer our attention to those who are attentive.

So the next time you talk to someone in your personal or work circle, or even with that client that you have not been able to reach a successful agreement, you can take the real initiative to ask something about his life that worries or excites him, before to address the main topic.

9) humor

Funny, somewhat well-intentioned comments can break any tension present before, during, and after any conversation.

We all, regardless of our origins, appreciate laughing and making people laugh.

10) Read

Reading will always be a good companion to life, as it will help us improve our spelling and expand our vocabulary.

Read daily, from the news, to information that can help you in your sector.

Not only does it solve your own doubts and clarify your ideas, but it also provides you with a great repertoire of knowledge to use in your favor when communicating effectively.

11) Anticipation

Before working on breaking the tension of an uncomfortable situation, it’s best to avoid it beforehand. This is done by avoiding sharing certain ideas or comments that could offend another person. It is the famous “think before you speak”.

12) Plan

There is no better way to have effective communication with others than meditating on your thoughts before transmitting them. It is not necessarily about memorizing letter by letter what you are going to say, as if it were a speech.

But do take into account various scenarios depending on the answers that are going to be given in a future conversation. And once the moment arrives, you will be able to broadcast and improvise with greater confidence.

13) Practice

You can practice your body language in front of the mirror, since it is not entirely easy to realize the gestures we make or the posture we take.

‘Mirroring’ is a technique that consists of subtly imitating the language of the person or persons with whom the conversation is being held, what we can achieve with this practice is to make the other person feel familiar, and therefore therefore more comfortable.

14) Face

Have you ever felt that the nerves overcome you when talking to someone who respects or imposes on you? On these occasions, taking a leading role, taking an active role in the conversation (example: asking questions) will help your nerves relax or, in principle, make them less noticeable.

This is because if you remain passive, pressure and nerves are more likely to get the better of you, limiting the flow of the conversation.

15) Summarize

Less is more. So it’s not about talking too much, but about making yourself understood in what you want to convey. Forget the padding and convey precise messages.

More “yes” or “no” answers can save you time and bring you that job, client, or relationship you’ve been wanting for a long time.

16) Gesture

It is stated that at least 90% of the communication we use is non-verbal, but rather gestural. This includes our posture, our facial and body gestures.

Have you ever read or heard the phrase: ‘A look says more than a thousand words’?

Well, this is what it refers to, so it is important that we take care of our non-verbal language.


If you apply these recommendations in your life or work routine, I assure you that you will establish a better connection with the people around you.

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