Being able to communicate clearly is what makes us so special and capable. As a species, we have enjoyed a significant advantage in being able to form communities of individuals that communicate relatively well with each other.
In many ways, being able to communicate is what makes us who we are. We can form relationships, cooperate with each other, reach agreements and progress in unity. An important part of business depends on all this and more. Therefore, those more experienced in the science of doing business know well the relevance of effective communication.
But is effective communication so necessary to be able to advance in business? What aspects of our career depend more or less on being able to communicate properly?
Correctly Expressing Our Intentions
Leaving aside the obvious regarding being able to communicate with other people, let’s take an objective look at the relevance of this ability in business.
The best and most profitable professional relationships are those based on an acceptable minimum of trust. We cannot simply operate when there is a tense and suspicious environment that overwhelms those involved.
In this way, trust is a fundamental asset. But, this can only be built when you speak honestly and act coherently. Effective communication allows us to make our intentions clear, leaving no room for doubt or fear.
On the other hand, the absence of such communication is the most appropriate incentive to make us suspicious. In most cases, we are reluctant to trust those people who do not communicate their ideas clearly or who, in some way, do not project security and certainty when expressing themselves.
We may well have the best intentions in the world for our partner or client. However, if we are unable to formulate these ideas correctly, when and how they should be, we will give rise to mistrust and, consequently, sabotage the business.
The same scenario takes place when we deal with clients, or potential clients in each case. Poor communication can create highly counterproductive circumstances that, as a professional, are not convenient for you.
Communicate to Lead
The role of the leader and his weight in business is not the topic of the day. However, much has to do with the communication factor. Many exceptional leaders are this good because of their ability to communicate. In fact, there are those who do not possess any other notable skills but still succeed in creating amalgamation among team members, all through communication.
Effective communication is an invaluable resource for the modern leader. Without it, we will be unable to give our team clear direction. We may have the best ideas in mind, but we will fall short when it comes to expressing them and putting them into action.
The sale that never ends
No matter what industry we’re in, we’re always selling. We sell products or services. We sell ourselves as professionals, emphasizing how positive we can do for others and why we should be paid for it. We sell ideas that seek to achieve clearer business objectives, such as improving an existing product or approaching certain difficult prospects.
In conclusion, we remain in an eternal sales process that depends, closely, on how we communicate. If we sell well, even when we don’t realize it, our businesses will prosper. If we fail to communicate, our sales attempt will inevitably fail.
When we talk about effective communication, its relevance goes beyond how we speak in a networking meeting or during a speech. Communication is each of the acts in which we transmit an idea, whether oral or written.