Goal Prioritization: How to Execute Better

Goal prioritization is a science in business. Our ability to prioritize and thus invest time and resources in the most appropriate activities will have a profound impact on our professional performance and that of our company.

Just as there are hierarchies of professionals that are organized to distribute roles and powers, companies have a hierarchy of priorities and purposes… at least in theory. This hierarchy is useful to know which projects within our business require more attention and which less.

Without an efficient prioritization of objectives, your project is doomed to go from one place to another and in all directions with the corresponding loss of time and, of course, with the high risk of failure that this entails. We all know more than one professional and more than one company doing this. Many times it is not about not having the necessary resources to achieve results, but not recognizing where to do it.

In this article we are going to explore this business challenge and some recommendations to improve your goal prioritization skills.

capacity vs. Clarity

Many companies have the ability to tackle ambitious projects with great effectiveness. They have the know-how, the money, the professionals and the necessary infrastructures to materialize what they plan. However, within this cosmos of organizations, a large number do not achieve the expected results. In fact, their projects are left unfinished or completed long after originally planned.

In the end, when they start to analyze what went wrong, they blame their production capacity. They think they lacked the technical and financial resources to achieve whatever it was they wanted. Nevertheless, in a notable number of cases it is not about ability, but about clarity.

For business success, clarity of priorities is essential. Those who succeed in the midst of confusion and lack of clarity have been “blessed” by chance, but I know of very few. To stumble and emerge victorious can be considered a product of luck. And when it comes to investing a considerable amount of resources, it is not worth leaving things to chance.

Therefore, it is of enormous strategic importance to clarify as much as possible the direction in which our project is moving. A big part of this is prioritizing effectively.

Establish and Use a System

For objective prioritization, we must have a methodology. But really the exact methodology to implement does not matter so much; what really matters is the discipline with which we use it.

Many people, for example, use the Eisenhower Matrix to gain greater clarity in categorizing all tasks within their company. A similar system is that of Stephen Covey, author of The 7 habits of highly effective people. All these systems propose methods that allow us to organize and plan according to levels of urgency and favorable impact.

If we do a little research, we will find endless techniques and highly technical methodologies to prioritize objectives… but that is irrelevant if at the end of the day we have not used the system. We have to commit to being rigorous and that requires a lot of discipline.

In addition, whatever the methodology, it is a constant and recurring process. New variants within the project are going to come up almost daily and those tasks need to go into the calculation.

Contrast your System with your Objectives

It is surprising to think that many professionals do not stop to check their list of tasks against their list of objectives. Many organizations even operate with these two lists almost completely disconnected.

We must guarantee that we work with both systems in parallel; that our goals are consistent with the priorities we set. And how can we set priorities effectively when we are not very aware of where we want to go with these efforts?

Guaranteeing that Our Election is Favorable

Decision making within goal prioritization is tough. Some companies suffer more uncertainty than others. How do we know if we are prioritizing correctly? The answer, without a doubt, is often unsatisfactory for us since we will not know until we execute. However, we must try to increase our chances of success.

We have to do a complete audit of our activities and strategy. And we suggest you use two questions with each task you stumble upon: Does this benefit my business and my product? Does this influence the growth of the project?

The easier and faster you can say “Yes”, the better chance of success you will have. If in doubt, perhaps it is better to leave that task for later, since it is very likely that out of 10 tasks that you complete for your company, only one or two will really have a noticeable positive impact.

kill perfection

Then we have the other extreme: perfection. Perfection is the enemy of progress. There is no growing company that is obsessed with perfection at the same time. Managers and directors who seek this highly subjective state within their professional activities are doomed to sink the project.

And nothing worse for goal prioritization than perfection. This is a dangerous veil that does not allow you to see the most favorable direction for your company… even if you are sure that you see everything clearly.

For perfectionists, success is guaranteed when they finally get that version of your product, service, marketing message, features, etc. The point is that perfection is a relative state. The boss’s vision is rarely the same as the market’s, which means that all those resources invested in achieving such relative perfection are lost without any considerable gain.

This state of mind is a serious professional problem that kills project after project.

In shortnews247 we come across great projects hundreds of times but the people who have to execute them do not feel qualified and mask that insecurity with ideas such as “I still have to do another master” or “I still have to finish that course”, but in reality since outside it is clear that they want everything to be perfect. But the perfection that you visualize in your mind simply does not exist. The only thing missing is nothing more and nothing less than having the courage to execute it and that only belongs to enterprising people, who face challenges every day, with the certainty that nothing is perfect, but with good work, perseverance and surrounding themselves with the right people. everything will be fine.

Learn to say no

It’s hard to effectively prioritize goals when we say yes to everything. This is especially true for professionals and small projects that, in the mission to grow, do not say no to any opportunity that appears.

Goal prioritization requires that we have the ability to say no. This will allow us to avoid overloading our organizations and teams, while having the freedom to plan according to what we consider our own hierarchy of priorities and purposes.

Evaluate the projects that come into your orbit and learn to say no if you detect that:

  1. You already have enough activities to organize and prioritize.
  2. It does not present a great opportunity, after contrasting with your own system of priorities and objectives.

At the same time, remember that working on your relationships or professional contact networks is not a waste of time, on the contrary, it is part of your project. Without improving your suppliers or increasing your buyers or brand promoters, you will not reach any port.

Choosing a networking system like shortnews247 to increase your trust relationships methodically is essential. Without a doubt, expanding your network of quality contacts based on your objectives should be among your top priorities.


Target prioritization is a vitally important process with an unlimited shelf life. There is no use writing our priorities down on paper and saving it for future reference. On the contrary, it is a living document that cannot leave us at any timea document that changes from day to day and week to week.

When we manage to turn this process into a habit, what we are doing is helping us to have a better vision of the path. We have greater confidence in the efforts we are making. We feel more secure about the time and money we invest in a certain activity. Finally, we improve our chances of a positive outcome.

Like everything in the professional world, there is an element of uncertainty and surprise. There is no foolproof prioritization of goals, as life happens and circumstances change.

Life is change and adaptation and our projects also change and adapt to new situations in a constantly evolving world. Having said that, it is clear that the process must be applied with discipline and always have the ability to adapt. Observe, accept, learn, correct and never forget to smile. If you are on this path, surely your goal is very close to you.

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