Entrepreneur

Green Business: How to Achieve the Sustainability of your Company

Having a “Green Business” or “Eco-Friendly” has become more than just a trend for business owners who spend their resources in search of making their companies more ecological and efficient, since they see multiple benefits in this that it will bring them.

Now, if you’ve been looking for a way to contribute to our planet, society and ensure the long-term growth of your company, then stay and read on.

We will explain how to achieve the sustainability of your company.

What is a Green and Sustainable Business?

A green, sustainable or sustainable business is any type of organization that participates in ecological or eco-friendly activities to ensure that products and processes are aligned to the search for the solution to current environmental problems while maintaining income.

The truth is that although 90% of business owners think that “sustainability is of the utmost importance”, only 60% apply it. Businesses that talk about being ‘Green’ often lack the actual implementation.

Most likely, this is happening because CEOs and corporate directors are not as committed to the environment as they make out.

But more and more corporations are getting the message and it can be seen in the increase in the role of the Chief Sustainability Officer (CSO). With this has also increased the number of Community Sustainable Organizations

In the current business environment, sustainability, both economic, social and environmental, have multiple benefits, a good sustainability strategy undoubtedly adds great value to the brand, satisfies consumers, creates new opportunities and above all increases the efficiency.

The best part? You don’t have to be a big company to take sustainable action and contribute to the recovery of our planet while benefiting from everything mentioned below.

Benefits, Criteria and Characteristics of a Green or Sustainable Company

There are studies that support the existence of a very good relationship between environmental and economic performance, here we will mention some points:

  1. An improved image of the brand: Increasing your ecological accreditation will give you a competitive advantage. Especially when it comes to gaining visibility in a market saturated with offers.
  2. Access to Loans and Grants: Many small businesses are motivated to go green as it gives them the opportunity to obtain financing schemes to set up their business.

    These grant programs provide money to people looking to start a new green business. There are also aids to ecological businesses that already exist and that are still taking the first steps to become ecological.

    Business owners benefit from tax incentives, including the purchase of hybrid or electric cars, for example Canomobility (a Spanish brand dedicated exclusively to electric mobility) or renewable heating, cooling and lighting systems.

  3. Less costs and greater productivity: It is no secret to anyone that efficiency saves money, so it is worth thinking about how to make your business waste as little as possible, this will bring about a chain effect on costs.

    These include water, without water there is no life or food. The company https://aquafides.org/ gives us the possibility to certify your water footprint. With the certification of the use of water as a scarce resource and so important for its environmental, economic and social values, we can contribute and raise awareness about its use.

    Also saving on lighting and heating right now with the high cost of fuel is practically an obsession for businessmen. Supported by renewables we can begin to achieve itSunric or Ephinorte .

    Another way to be more efficient is to be able to improve waste management.

  4. Improved employee motivation: Staff have been more loyal, proud and satisfied to work in a company that is committed to the environment. Changes like these have been shown to significantly improve performance, just as flexible schedules do.

And as we mentioned at the beginning, the sustainability of green companies could be defined as adherence to current environmental needs.

This sustainability has three pillars: economic, environmental and social:

  1. Economic: Your current and potential future clients care about what a company represents and what it includes/social and environmental aspects that perhaps in the past may not have been taken into account.

    Basically, it is crucial that businesses implement sustainability as a principle if they want to build consumer loyalty. Of course, you need to comply with environmental declarations and not just pretend to do so to win customers. False advertising will generate distrust, just the opposite point, it can end up destroying the company.

  2. Environmental: A large number of companies adopt a range of green initiatives to eliminate as much waste as possible by choosing non-toxic raw materials. A common example is ‘going paperless’ or minimizing the use of paper. On another level, we can observe the restoration of already used products. For example: resale of used business equipment.
  3. Social: A truly sustainable organization must maintain its most valuable resources (employees and customers). And it is these same entities that can help their community the most, whether local, regional, or international.
    You can always contribute by educating your staff and they in turn can make a reality what you alone could not. Many employees who are serious about sustainability go so far as to volunteer time or propose/make donations.

Examples of Sustainable Companies

When you think about making your business green, it’s good to have a little inspiration at hand.

Here we bring you a list of companies that have taken ecology to another level.

International Green/Sustainable Companies

  • Adobe:In 2014, Adobe Systems was Newsweek’s Greenest IT Company.

    Although this company has already obtained several achievements, one of them is the LEED certification in 70% of its work spaces, including also the remodeling of a historic building in San Francisco.

    Adobe also has some pretty ambitious goals that include achieving net-zero energy consumption, as well as reducing the disposal of packaging, which is considered a waste of resources and a contributor to plastic pollution.

  • IBM:Currently as a product of your efforts, you have intelligent buildings that considerably reduce the demand for water resources. But its first approach to sustainability was made public in 1990 and its centers have received awards from the European Commission for their great successes in energy efficiency over time.
  • Ikea:Throughout its business operations, Ikea invests in sustainability, starting with sourcing 50% of its wood from sustainable foresters, 100% of its cotton from Better Cotton farms, and 700,000 solar panels distributed throughout its stores . They also plan to sell them to customers.
  • Panasonic:They moved their North American headquarters (from suburban Secaucus, New Jersey) to a LEED-certified building in downtown Newark, a practice to eliminate their carbon footprint on the environment.
  • Subaru:This automaker has been a sustainability giant since 2008, when its Lafayette assembly plant became the first to achieve zero-landfill status.

    They managed to successfully implement the increased recycling of garbage to 99.9% and the reuse of Styrofoam by 9%.

  • Nike:In 2015, Nike topped Morgan Stanley’s list of most sustainable clothing and footwear brands. They have since made drastic changes to their supply chain and production practices, including encouraging designers to make green choices for their fabrics.

National (Spain)

  • Iberdrola: It was named the most sustainable Spanish company in the 100 Most Sustainable Corporation in the World index, produced by Corporate Knights. Iberdrola received 72.8% points in the index, while in the first position was (Schneider Electric) with 83.2%

    . The company had a very good performance in the 24 indicators of the study.

    It has even reserved some 75,000 million euros, to speed up the energy transition during the 2020-2025 period through projects whose main objective is renewable energy, storage and smart networks.

  • Inditex: Believe it or not, this huge fashion company has been committing itself to ecology and sustainability for years, with the main objective of offering ‘Green’ fashion that meets high health and safety standards.

    They have shaped their strategy with the United Nations 2030 Agenda to achieve great sustainable development, firmly committing to the 17 sustainable development goals.

  • Siemens Gamesa: World leader in the wind sector, it has managed to obtain numerous endorsements and credits, qualifying itself as ‘Green’ for its great contribution to the sustainable development goals of the United Nations.

    The 90 GW of Wind energy capacity that are part of the big business of sustainability, contribute to the reduction of CO₂ emissions (230,000,000 tons per year).

And now, how do you plan to transform yours into one of these?

7 Ways to Make Your Business Green and Sustainable

We have already said that implementing green practices can positively affect the financial result of your organization, even if it seems like a great challenge at first.

However, it is possible that both employees and consumers are easily attached to green strategies, during the current consciousness.

So here we will give you 7 practices to make your business more ‘Green’

1. Remote Work

This depends on the nature of your business, but if possible, you could offer your employees the flexibility to work from home at least one day a week.

2. Change of Transportation

Whether or not the above option is possible, you may also want to consider changing the way you and your employees get to work. You may not know it, but there are probably more friendly solutions for your pocket and the environment.

3. Less Paper

Technology is our best ally when it comes to reducing waste. Document scanning is the most common alternative to reduce paper waste.
Thus, you will even save time, money and a lot of space, making the organization and transfer of information easier.

4. Eliminate Single-Use Products

Plastic cup dispensers and paper towels in bathrooms are not eco-friendly at all, so you could replace them with eco-friendly products or at least reduce their use. Of course, this applies to any other type of single-use product.

5. Reuse and Recycle

Is it impossible to completely remove paper, plastic cups and similar products?

You can at least ensure that your business promotes sustainability with recycling facilities that are easy to access. Even if it’s something as basic as separate containers.

6. Ecological Products

Opt to change conventional hygiene products for organic products. These include cleaning products. Although some cannot be replaced, others such as cosmetic soaps in common areas (for others that are not made from animals) can be changed.

7. Local Suppliers

We know that the low prices of large chain suppliers may seem more convenient, but if you establish good relationships with local suppliers you could even get good discounts, while contributing to the reduction of the CEO2 and in the same way, with the local community.

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